5 places to Place Email Opt-in Forms On Your Website to Grow Your List

An email list is the most important asset you can have as an online entrepreneur, every people will tell you that the money is on the list but very few people will tell you how to build one.

If you have a blog and you’re getting some traffic to it, you can easily turn your blog into a list-building machine by just adding email option forms in some places on your blog.

In this post I am going to give tell you 5 places you can place your email opt-in forms on your website to grow your list, I tested all of them and they work.

5 places to Place Email Opt-in Forms On Your Website

There are 5 main places that I like to add email opt-in forms

At the bottom of an article

I love putting my opt-in form at the bottom of my articles, if you read this post until the end you will find one (and please subscribe to get updates on new content).

If someone was on my website reading an article on how to make passive income online, I could add my signup box to the bottom of that article.

Ideally, I would relate it to the article the visitor has just finished reading. Most people who visit this blog want to make money online, become affiliate marketers and build passive income, I would offer them something in that line.


You don’t need to buy a new plugin for this, you can do this from inside of your autoresponder account, the good news is that most autoresponders will allow you to add this type of form by using their free WordPress integration.

Also, you can use a free plugin to create beautiful forms inside your WordPress blog. The plugin I recommend is Optin Forms, you can download it here.

As a popover

This is where the signup form appears over the top of the page after the visitor has been on the page for a certain period of time or if the visitor is trying to leave your blog. You probably find them annoying in everyday life, but they are extremely effective.

There are a lot of paid plugins that can help you to build this, but for me, I use the free version of Sumone to build those pop over and there are very effective.

5 places to Put Email Opt-in Forms On Your Website to Grow Your List

It is the same message as the opt-in form below article the only difference is that this one targets visitors who are trying to leave my blog or after they have been on my blog for a long time.

In the sidebar of my website

I don’t use this on my main website, but I do it in my niche blogs, the reason I removed here is that I wanted to have only two opt-in pages and it is less effective than the first two.

This is less effective because it tends to be outside the flow of where a visitor is looking, but it can be a good solution for some pages.

As a squeeze page

A squeeze page is a special page where the sole focus is on getting someone to sign up. It could just be a signup form and nothing else.


I build my squeeze page using a page builder called Thrive Themes.

Feature Box

Your home page is one of the best places to have a prominent opt-in form. It’s the most visited page on your site, which means a well-designed form with a clear call to action can be very powerful for your business.

One of the most common ways to do this is through a feature box. A feature box is a full-width email opt-in form that focuses your reader’s attention on one clear call to action.

The best feature boxes offer something to the reader, like a toolkit, ebook, email course, or video series. Each person who considers joining your list has many alternatives to your business… make sure to capture their interest by being valuable.

When I started this blog I had one but I had to remove because I just want two have two places to subscribe to the popup box and then after post, but this strategy works like charm.

I learned this from a guy named Brendan Mace in his course 10x commissions, he uses it in his own blog as you can see in the image below.


I do not use this anymore, I prefer the after post and the popup one, but I know for sure it still works, you can give it a try too.


That is it, those are 5 places to put email opt-in forms on your website to grow your list, you can pick one, two or three places to put your opt-in forms and start building your list, just take action and you will be fine.

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