Creating a custom home page for your blog is important if you plan to collect leads for your business. And for WordPress users, this can be done very easily.
By default, WordPress shows your blog posts on the homepage. However, as a business website, you may want to create a more engaging homepage that helps users find what they need and boost your sales conversion.
In this article, I will show you how to easily create a custom homepage in WordPress. We will show multiple methods, and you can choose the one that’s easier for you.
What is a homepage?
A homepage is a default introductory page or the front page of your blog. It is the page that appears when someone enters your blog’s domain name in their browser’s address bar.
Why do you need a customized home page?
Depending on the purpose of your blog or website, having a home page has the following advantages:
You can add an opt-in form on the homepage of your blog, your homepage is the most visited page on your blog, and the more visitors you get, the more leads you will get.
Generate more revenue
If you have your own product or an affiliate product, you can mention it on your home page, since it is the most visited page on your site there is a chance of making more sales this way.
Get more email subscribers
If your purpose is to use the power of email marketing to your business you can start collecting emails from your home page, you can offer something your prospects need with their email address and then you can use email marketing to send them tips and products recommendations, this way you will make more money.
Have a primary focus on your services
If you’re a writer or speaker, you have a course or service to offer, you can introduce it on your homepage and it will get more exposure.
The structure of the home page
There are many ways to structure your home page, for me, I like it simple, on top of the home page I will have my blog logo, and the links to important pages, for example, the resource page, the squeeze page, and the service page.
In the main content of the home page, just introduce yourself, and tell the visitors what you have to offer and how they can get it. If it is possible include a picture of yourself or your product. That is it.
This is the home page of my old blog.
How to create a custom homepage for your blog
Now that you know the structure of your custom homepage, let’s start designing the custom home page for your WordPress site.
Method 1. Create a Custom Homepage using WordPress pages
This is the simplest method to create your home page, just login into your blog, click on new then click on the pages, give a name to your page, and I will just call it home. Start writing the content of your home page.